A Salute to Marketing

Yes, that is a purple gorilla.

And yes, it's wearing a bra and hula skirt.

Not far from our apartment, I noticed this exceptionally large, purple gorilla in a coconut bra and hula skirt.  In case the picture does not give you a good idea, it was approximately 30 feet tall and located directly in front of a car dealership.  Now I have to wonder, what does a scantily-clad gorilla of unusual size have to do with selling cars?  I would love to have been in on that meeting with the marketing group:

Team Leader: Well gentleman, (assuming only men could be stupid enough to concoct this idea) it seems that our sales have taken a bit of a dive out at the Tempe dealership.  Any ideas to boost sales?

#1: We could advertise a big sale on our fuel-efficient cars.

TL: No, I don’t think that would work.

#2:  How about a TV spot with Chuck Norris as the host?

TL: That is more like it—

#3: Wait, I’ve got it!!  How about a 30 ft. inflatable gorilla in a coconut bra!!

TL: THAT’S IT!!!  It’ll be perfect!  I’m really starting to believe in this synergy stuff!

Nevertheless, I guess the gorilla did part of its job in that I noticed it every time I went past—unfortunately, it distracted me so much that I cannot even recall the name of the dealership! 

Here’s to marketing.